Seoul, South Korea

  • February 05, 2019

we spent 14 days in Seoul, South Korea.

this was the first city in a year-long journey and we're getting accustomed to communicating by pointing and miming. Seoul was an easy transition from New York City: bright lights, high energy, crowded, lots of restaurants and bars open late.

within a day we formed our new routine:

  • wake up without an alarm (colleagues / customers sleeping anyway, so no fires)

  • read

  • email

  • work out
  • lunch (more on meals later)

  • heads down on projects at a cafe

  • dinner

  • heads down on projects at our Airbnb

  • sleep when exhausted

while our only excursion was a 1-hour trip to the Trickeye Museum, we still experienced Seoul "between the lines" on walks to cafes and restaurants.

21 Quirks about Seoul, South Korea

  1. all BBQ spots have hollow “barrel” chairs. store your coat or bag to avoid the smoke smell

  2. there are quite specific beauty standards for men and women. many men shoot for the "pretty" and "boyish" look and Korea has a thriving beauty and makeup industry for men. pale skin is considered beautiful for women. most women wear whitening makeup, bright red lipstick, and bright pink cheeks

  3. cafes don’t open until 11a or later and are social hotspots rather than working spaces

  4. Korean apartments have floor heating systems. heat is generated by boiling water that runs through pipes beneath the floor

  5. a shower-bathroom combo is common. yes, this means the toilet, sink, and shower are all in one big room. water gets everywhere

  6. a rappelling line is the Korean alternative to a fire escape stairwell

  7. our waiter made Ryan eat his leftover ginseng, exclaiming “ginseng - power!” with a bicep flex gesture. his Korean friends back home say this too in the same tone and gesture

  8. generally folks seem introverted. approaching them for directions is met by surprise

  9. lots of Korean stores have English titles (HomePlus, E-mart, A Twosome Place), even though it seems most Koreans don't speak much English

  10. throwback (90s-2000s) American hip hop and rap music everywhere. the music is also uncensored, which is jarring when you're in a fancy setting and explicit Rick Ross is softly playing in the background

  11. it is totally dead outside on weekend mornings, probably because Seoul is famous for its thriving nightlife. perhaps related, many businesses are closed on Sunday

  12. air pollution is serious. Koreans check air quality apps daily to decide whether to wear a surgical mask

  13. Google Maps is useless in Korea. Naver Map is the alternative

  14. strict trash disposal regulations. there aren't public trash cans on streets. you are required to purchase color-coded (by type of garbage) bags stamped with your district's name. you also have to buy stamps for any large or bulky items. there's a lot more to it, read more here

  15. restaurants sometimes offer discounts for “takeaway;” smart way to maximize profit with limited seating capacity

  16. getting physically pushed is common and not considered rude. while NYC is similarly dense, personal space is respected and people dodge/weave to avoid touching others

  17. you summon your waiter to your table by pressing a "call" button. Koreans don't have tips, though, so you aren't paying for the customer service

  18. you won't see many smiles, or otherwise outwardly jovial behavior toward strangers. the general attitude is respectful, but reserved

  19. there isn't a “pedestrian have the right of way” mentality. cars will speed right by you even when you're in the middle of a crosswalk. it’s up to the pedestrian to dodge the cars

  20. poor plumbing. we were instructed to place used toilet paper in the bin, not the toilet. despite doing this, there were still clogs

  21. drivers place small rectangular sponges on their car doors to prevent scratches from tight parking spots


pricing ranged from $4 for a simple sandwich, to $6 for a 돼지국밥 (boiled pork) soup (with the Korean side dishes), to $30 for a casual Korean BBQ spread for 2, to $60 for higher-quality Korean BBQ for 2.

traditional casual Korean fare was the cheapest. you could live off mandu (dumplings), bibimpap, bulgogi, and sundubu-jjigae and spend less than $7 per meal. non-Korean restaurants were priced comparatively to what you see in the US: an avocado salad for $11, a gourmet burger for $9, and a fajitas entree for $17.


our Airbnb was $83 per night (+ $13 in fees per night). meals were $13 /each on average.

here's a comparison of our New York City vs Seoul lifestyle.

surprisingly, coffee costs as much as $7-8 USD at specialty cafes. some offer $2 discounts for "takeaway" but since we treat cafes like offices, an extra couple bucks in exchange for hours of productivity is not a big deal.

Korean BBQ also ranges drastically in price; our favorite spot (we went 2-3x) had options as low as $4.50 per plate, while the most expensive place was ~$22 per plate for the same cut of meat (skirt steak).

a solo digital nomad, or a thriftier couple, could definitely beat our cost of living by at least $500-800 for the same 14-day stay.

The Crib

we rented a loft Airbnb in Mapo-gu next to Hongik University and a huge train station. similar to our NYC apartment there were a lot of young people and 100s of restaurants nearby.

around the corner and behind the microwave is a breakfast alcove with a table + 4 chairs.

as you can see in the photos, this was surrounded by glass and an excellent space to work during in morning, before the sun made the room too hot without the blinds drawn.

since we were on the 8th floor and the building has thick glass windows, there wasn't much noise at night despite the drunk Koreans walking around downstairs.

downside of this apartment: literally zero drawers or shelves. a tiny closet held our coats, but everything else stayed in our duffel bags so we sifted through them daily to pick outfits.


Rickshaw followers are accountability partners. here's what we achieved in 14 days in Seoul.

Ryan launched an experimental marketing campaign at Fomo, wrote 3 posts on this blog, recruited 2 contractors to help launch upcoming Fork products, and fixed miscellaneous bugs for Lobiloo. Ryan's marketing course welcomed a few new students as well.

Hideko wrote 1 post on this blog, refactored Fomo integrations, completed a jQuery lesson in Launch School, and read 3 non-fiction books: "Choose Yourself" by James Altucher, "Love Yourself Like Your Life Depends On It" by Kamal Ravikant, and "Gorilla Mindset" by Mike Cernovich. she read several fiction books, too, but that doesn't count towards achievement :)

together we built a prototype app that scans PDF invoices and extracts relevant values into a spreadsheet. to do this we leveraged Tesseract, an open source library created by HP that converts text inside images to X-Y coordinates.

we did not watch a single second of television during our time in Seoul. Americans watch four and a half hours of television on a daily average. back in NYC we had a bad habit of zoning out to TV during dinner, which usually bled into a couple hours of mindless entertainment.

they say it takes 2 weeks to break a habit -- not watching television has added significant time to our schedule to be productive.


the first 1-2 days were kind of a "wash" because we had jet lag and were spending a lot of time building the backend of this blog.

when that settled we had to figure out diets and schedules. for example, Ryan likes fasting but Hideko "grazes" throughout the day. Ryan prefers steak and Hideko prefers vegetables.

so, one of our main challenges in Seoul (and likely beyond) was finding restaurants and meal times that worked for us, even if it meant eating separately or falling asleep, working out, and waking up at different times.

otherwise, Seoul was smooth sailing and we had no real issues communicating with locals or finding places to eat and work.

we wasted a couple hours looking for a gym with day or week passes, but when we found nothing we busted out Plan B, the "home gym."

Home gym equipment in Seoul, South Korea

this gear, including an inflatable pilates ball, was around $25 on Amazon.

Highlighted Experience

from a "fun" perspective our Seoul experience was weak. this will probably be a recurring theme in more than 50 upcoming travels being documented on Rickshaw.

that said, we did visit the acclaimed Trick Eye museum, which is an illusion tour that leverages a mobile app to create augmented reality experiences.

here are some of those installations:

we apologize for the portrait perspective.

remember that scene in Willy Wonka?

Willy Wonka style distorted room at the Trick Eye Museum

Ryan tried to kill a baby dinosaur.

the closest Hideko's ever been to the ceiling.

Trick Eye Museum Augmented Reality Examples

Ryan's Corner

my first 30+ day Asia trip was to Chiang Mai, Thailand in 2015.

i found it helpful to work outside the apartment when possible, which became a great excuse to try lots of different coffees. Seoul was no different.

through Foursquare, expat travel blogs, and TripAdvisor, i was able to find a handful of fantastic roasters within 20 minutes walking distance of our apartment.

Cold Brew in Seoul Korea

here are 2 blends from the grocery store (left) and 2 from MANUFACT, perhaps my favorite of more than a dozen cafes i tried. i drank the crappier stuff in the morning and saved the nice stuff for the afternoon when i was more coherent.

for ~11 out of 14 days in Seoul i practiced intermittent fasting and lost a few pounds in the process.

Intermittent fasting in Seoul, Korea

this basically means skipping breakfast and only drinking water or coffee between ~8pm to noon.

it took a few days to adjust, since i ate Quest protein bars daily for the past ~3 years in the States, but Korea doesn't really "do" breakfast food (eggs, bacon) and it's nice having 1 fewer meal to worry about every day.

Hideko's Corner

i am a soup fanatic. one question i ask Ryan before we go to any restaurant is: "will there be soup?"

fortunately i did not have to ask that question in Seoul, since traditional Korean fare includes a large variety of soups. restaurants sometimes even serve soup as one of the banchan, which are the small complimentary side dishes that accompany an entree.

my favorite was 삼계탕 (samgyetang), which is an entire young chicken stuffed with rice, ginseng, and jujubes, simmered together to produce a flavorful soup. it's apparently a popular summer meal, as a way to counteract fatigue from the heat. i may be the only American to say this, but boiling hot soup on a blistering day sounds good!

here's a bowl of samgyetang:


i'm an Asian lost in translation here. i can't speak Korean and i'm not familiar with the culture. i started off hesitant and tentative, but i've adapted to a "make decisions and ask for forgiveness later" approach. i've already made several social faux pas that resulted in a swift reprimand by an ahjumoni (older woman): opening the wrong door to the locker room, wearing shoes in a no-shoe establishment, and so on.

there are no excuses for me (like there are for Ryan) because people assume i'm Korean and am choosing not to follow the rules. the ironic thing is Ryan is the one who studied Korean in college.

just consider all the information you gather by being able to understand a language: signs that say "do not enter", "do not sit here", "recycling only" or "elevator is broken" do not stop me when they are in Korean.

let's just hope an apologetic smile goes a long way.

Rickshaw Report

Seoul earned an 82 / 100 score according to our Rubric.

Rickshaw Report for Seoul, South Korea

when we next visit -- hopefully with fewer work projects -- we'll see the North Korean border, some war museums, and the ultimate cliche: no-re-bang (karaoke).

감사합니다 (komsuhhomnida, thank you) for reading!

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